CLIENT:
Fondazione TIM

BACKGROUND:
One of the most significant monuments in Rome is the Mausoleum of
Augustus. In its over 2,000 years of existence the Mausoleum has lived several lives. But during the last 80 years it has been abandoned.

BRIEF:
Fondazione TIM decided to restore the Mausoleum to its former glory. How to celebrate the beginning of the restoration project?

IDEA:
We launched a dedicated website. An interactive journey in twelve chapters. Each age of the Mausoleum is represented by a symbol. At the end of each chapter, each symbol breaks up into thousands of pieces and creates a new figure, representing the following age.

CREDITS:
Executive Creative Direction: Tommaso Mezzavilla
Web Designer: Claudia Brambilla
Copywriter: Alberto Mora
Project Manager: Maurizio Arosio
Production: Uprising

AWARDS:

WEBBY, Webby Awards - Best Cultural website

WEBBY NOMINATION - Webby Awards -Best user interface

WOOD PENCIL - D&AD

BRONZE, CANNES LION - Digital Craft

GOLD – ONE show – Craft interface design

BRONZE, EUROBEST - Digital Craft

GOLD, ADCI Design, website

GOLD, LOVIE AWARDS - website

PEOPLE LOVIES, LOVIE AWARDS - website

SILVER, ADCI Craft, art direction on line

SILVER, ADCI Cyber, website

BRONZE – white square festival – Website

SILVER - white square festival - Digital design

FINALIST – New york advertising festival DIGITAL Art Direction

BRONZE - NC AWARDS - Best Online Communication website

Best website - Digital Design Awards

Best navigation design - Digital Design Awards

Innovative site of the year - Digital Design Awards

ADC*E - Nomination website

CSSD awards - 2nd place at WOTY

CSSD awards – Best Innovation site

CSSD awards - Site of the Moth

CSSD awards - Site of the Day

AWWWARDS - Site of the Day

AWWWARDS - Nomination for the WEBSITE of the year

FWA Site of the Day - MOBILE

FWA Site of the

BRIEF
Gas jeans, one of the most popular Italian fashion brands, wanted to celebrate its 30th anniversary in 2014, with a digital campaign.

SOLUTION
We decided to celebrate 30 years in 30 seconds, with the project: GAS FREE
FOR 30 SECONDS, a digital event. The idea is to make the Gas Jeans e-commerce website totally free for half a minute. We set the date of the digital event: May 8th at 3:30pm. And we started the countdown. 
with this campaign we increased the sales up to 24%.

WHAT I DID
Executive Creative Director, Concept.

WHAT I DID
Executive Digital Creative Director

Awards
Cannes Bronze Lion Health 2014
Cannes Bronze Lion PR 2013
Eurobest Shortlist PR 2013
Gold Crystal 2013
Moebius Certificate
Cannes Bronze Lion Health 2014
ADCI Silver Integrated
ADCI Bronze Pr
ADCI Short list Copywriting

BRIEF
We need to support the launch of the new Peugeot 2008 SUV, which dominates all the elements with the help of its innovative Grip Control system. 

SOLUTION
We’ve created a Campaign that exploits Google’s Dynamic Banner formats. These dynamic banners let us change the creativity in real time based on external data feeds selected based on user geolocation and weather forecasts.

The banners are an invitation to dominate all weather conditions, because the technology and features of the Peugeot 2008 SUV mean it fears no challenge.

WHAT I DID
Executive Creative Director, Concept.

BRIEF
In 2014 Campari wanted to launch Appleton, a Jamaican RUM 

SOLUTION
We created the campaign #MOLLOTUTTO (#ENOUGHISENOUGH).
We live in a stressful moment, we just work, so often we listen people say "enough is enough, I would love give up with everything and open a chiringuito on the beach". Well we left people we no excuses. we opened it for 1 lucky of them. The campaign went viral of course.

WHAT I DID
Digital Creative Director, Concept.

IDEA
In collaboration with Longplate by Mamado design I realized
"TOMMY BASS - The Next One"  the 1st LP released on a real plate. 
Nowdays the world of food is more engaging than the music business.
The real rock stars are the chefs.
So we decided to combine music and food.
On the backside of the Longplate, there is a unique QR code to download and listen
to Tommy Bass's music while eating food.
We launch it during the design week in Milan.
(NOTE: You can listen to the music on the MUSIC section of this portfolio)

WHAT I DID
Executive Creative Director, Concept, Music Production. 

IDEA
Mondelez want to promote its cheese chips Fonzies
on the italian market. Among dozens of shapes and flavours,
there ls only one thing that makes fonzies unique:
the fact thay they are all different. Every fonzies is a little bit shorter or a bit longer
than the others. This ls the startingpoint for the contest fonzies xxl:
"who’s got the longest one?" A particulary relevant question to the teenage target,
especially in italy, where manliness is a cult.

IMPLEMENTATION
With an on line video played on double meaning, people were invited
to find the longest Fonzies of the package, measure it,
take a picture and upload it on the dedicated website.
Those who found the longest Fonzies won a long week-end vacation.

WHAT I DID
Executive Creative Director, Concept.

Background
N1Lab Collective brings together different creative disciplines – from ad/copywriters to directors, editors, game developers etc.

Challenge
We wanted to launch N1 LAB with a cool, interactive campaign, even with zero budget.

The Idea
We created an interactive YOUTUBE video, exploting a feature where users can use the number keys from 1 to 9 to jump to a specific point in the video timeline. Our idea was to turn the keyboard into an arcade game controller. The video is inspired by the 80's videogame STREET FIGHTER, appearing to the nostalgic side of N1 LAB audience of digital natives.

Results
The video went pretty viral. In 8 weeks N1 LAB reached 95.000 hits worldwide particularly those related to creativity and internet culture, have commented positively to our interactive Youtube video.

WHAT I DID
Executive Creative Director, Concept, Sound design, Director.

BRIEF
In spring 2010, we’d been asked to organize a launch event for the italian edition of the ‘Shock the world Tour’ by Casio. The objective of the event was to create an experience able to trigger the attention both of press and subculture influencers, in order to refresh Casio G-Shock’s brand positioning.

SOLUTION
The party took place in Milano, at Galleria Meravigli: a quite prestigious venue indeed, located just few streets away from Piazza Duomo. As part of the show, the event hosted a live street art competition, and an amazing DMC demo by the french dj R-ASH and the Italian Skizo. The italian MC Esa led the cerimony.

The outcome went way beyond our expectations: the WOM during the event brought at the venue hundreds of people not invited to the party, and the buzz generated in the few weeks after completed the job. Thanks to a great PR activity, and a complete set of promotional assets, the party hosted about 10000 people during the whole night.

WHAT I DID
Executive Creative Director, Concept, Event manager, 

BRIEF
In 2013 Peugeot launches the new RCZ, a car with a sportive soul.
They want a low budget digital content that can attract audiences
who like cars and sports.

IDEA
We have created a web-video format called "RCZ VS".  
This format puts the car in competition with an extreme sport.
The first video put the RCZ, piloted by the Italian rally champion,
against the Downhill Italian champion.

RESULTS
The video was the 3rd most watched video in Italy in the month of the launch. It got more than 50% of virality also out from the Italian border.

WHAT I DID:
Executive Creative Director, Concept, Soundtrack.

BRIEF
Findus’s Sofficini is a popular kind of panzerotto in Italy and have always talked through their historical endorser: Carletto a funny chameleon character.Findus wanted to launch a digital promo realated to a secret receipe coming out on 2017.

SOLUTION
We craeted a drama story: Snakes stole the secret recipe. So we turned Carletto into a brave adventurer. The operation “Carletto and the lost recipe” was born. Our chameleon has traveled around the word in order to find what’s lost: from the jungle - to the Grand Canyon - through deserts - and glaciers.

All these adventures were illustrated and animated.
We created original soundtrack for these settings.
This is a digital crossing platform Campaign: Responsive website, Social videos, Facebook Posts, Point of sales, Packaging, Display adv, Mobile adv.

WHAT I DID
Executive Creative Direction, Concept
 

BRIEF
Peugeot did a sponsorship for the Roland Garros. They wanted an online activity with the aim to engage people on Peugeot 208 and the Tennis Championship.

SOLUTION
We decide to create a special online videogame revisiting the popular 80's game "Pong". People could play challenging other users and they also could win special prizes.

WHAT I DID
Executive Creative Direction, Concept.

IDEA
Boondox Lab is an Integrated ad Agency that I founded in 2008.
As a start-up, it was moved by the desire to change the scene. It was organic as a collective, and full of skilled people. Back then, in Italy there was not such a place as a real integrated agency, but bigger realities divided between traditional and digital. Once recognized the limit of such a scheme, the main belief behind Boondox was that a creative should be able to deliver for every media. 

The agency moved very few good steps since the beginning, getting quickly noticed by bigger companies. Both for budget and clients portfolio, we sold the team to one of these. Then Boondox became Brex lab.

Here some of the assets produced to launch the agency.

WHAT I DID
Executive Creative Director, Concept, Soundtrack, Sound design.

I am a music producer since 1992.
I produce music for the major record labels like Sony Music, Virgin, Edel, etc.
I also produce music for TV shows, TV commercials and brands compilations. Here is a selection of my music and soundtracks for commercials.
All tracks are produced and composed by me. You can find more infos searching for "TOMMY BASS" on Google.

This is a selection of music videos I did for some italian artists.

1. Mauro Pagani & Morgan - Parole a caso
2. Tommy Bass - Cocktail Party
3. Eros Ramazzotti - Una emozione per sempre

WHAT I DID:
Concept, art direction, script

The "Salone del mobile" is the international design exposition in Milan.
For them we create the official 2012 App. It was designed for Android and iOs and supported by any mobile device. Easy and fast to consult, in English or Italian, iSaloni Offîcial 2012 app Is dlvided lnto five sectlons: Maps, Events, Agenda,
QR barcode readers and Info.

For the “Salone del mobile” we also launched and managed, for the first time, their social channels and Official Blog. We managed their digital PR too.

WHAT I DID:
Executive Creative Direction

WHAT I DID:
Creative director, Soundtrack.

WHAT I DID:
Art direction, concept.