In 2013 Peugeot launches the new RCZ, a car with a sportive soul.
They want a low budget digital content that can attract audiences
who like cars and sports.
We have created a web-video format called "RCZ VS".
This format puts the car in competition with an extreme sport.
The first video put the RCZ, piloted by the Italian rally champion,
against the Downhill Italian champion.
The video was the 3rd most watched video in Italy in the month of the launch. It got more than 50% of virality also out from the Italian border.
WHAT I DID:
Executive Creative Director, Concept, Soundtrack.