Findus’s Sofficini is a popular kind of panzerotto in Italy and have always talked through their historical endorser: Carletto a funny chameleon character.Findus wanted to launch a digital promo realated to a secret receipe coming out on 2017.
We craeted a drama story: Snakes stole the secret recipe. So we turned Carletto into a brave adventurer. The operation “Carletto and the lost recipe” was born. Our chameleon has traveled around the word in order to find what’s lost: from the jungle - to the Grand Canyon - through deserts - and glaciers.
All these adventures were illustrated and animated.
We created original soundtrack for these settings.
This is a digital crossing platform Campaign: Responsive website, Social videos, Facebook Posts, Point of sales, Packaging, Display adv, Mobile adv.
WHAT I DID
Executive Creative Direction, Concept