Mondelez want to promote its cheese chips Fonzies
on the italian market. Among dozens of shapes and flavours,
there ls only one thing that makes fonzies unique:
the fact thay they are all different. Every fonzies is a little bit shorter or a bit longer
than the others. This ls the startingpoint for the contest fonzies xxl:
"who’s got the longest one?" A particulary relevant question to the teenage target,
especially in italy, where manliness is a cult.
With an on line video played on double meaning, people were invited
to find the longest Fonzies of the package, measure it,
take a picture and upload it on the dedicated website.
Those who found the longest Fonzies won a long week-end vacation.
WHAT I DID
Executive Creative Director, Concept.