N1Lab Collective brings together different creative disciplines – from ad/copywriters to directors, editors, game developers etc.
We wanted to launch N1 LAB with a cool, interactive campaign, even with zero budget.
We created an interactive YOUTUBE video, exploting a feature where users can use the number keys from 1 to 9 to jump to a specific point in the video timeline. Our idea was to turn the keyboard into an arcade game controller. The video is inspired by the 80's videogame STREET FIGHTER, appearing to the nostalgic side of N1 LAB audience of digital natives.
The video went pretty viral. In 8 weeks N1 LAB reached 95.000 hits worldwide particularly those related to creativity and internet culture, have commented positively to our interactive Youtube video.
WHAT I DID
Executive Creative Director, Concept, Sound design, Director.