Gas jeans, one of the most popular Italian fashion brands, wanted to celebrate its 30th anniversary in 2014, with a digital campaign.
We decided to celebrate 30 years in 30 seconds, with the project: GAS FREE
FOR 30 SECONDS, a digital event. The idea is to make the Gas Jeans e-commerce website totally free for half a minute. We set the date of the digital event: May 8th at 3:30pm. And we started the countdown.
with this campaign we increased the sales up to 24%.
WHAT I DID
Executive Creative Director, Concept.