In 2014 Campari wanted to launch Appleton, a Jamaican RUM
We created the campaign #MOLLOTUTTO (#ENOUGHISENOUGH).
We live in a stressful moment, we just work, so often we listen people say "enough is enough, I would love give up with everything and open a chiringuito on the beach". Well we left people we no excuses. we opened it for 1 lucky of them. The campaign went viral of course.
WHAT I DID
Digital Creative Director, Concept.