BRIEF
We need to support the launch of the new Peugeot 2008 SUV, which dominates all the elements with the help of its innovative Grip Control system.
SOLUTION
We’ve created a Campaign that exploits Google’s Dynamic Banner formats. These dynamic banners let us change the creativity in real time based on external data feeds selected based on user geolocation and weather forecasts.
The banners are an invitation to dominate all weather conditions, because the technology and features of the Peugeot 2008 SUV mean it fears no challenge.
WHAT I DID
Executive Creative Director, Concept.